The power of a list with three things (reading recommendations)

Over breakfast with fellow Dell cloud thinker and general deep thinker Michael Cote, he suggested that we two options for something.  I was quick to add a third and Cote objected because “having three options is a marketing thing to make you happier with the choices.”   He’s right but didn’t have the sources to backup the comment.  Since I was looking them up for Cote, I figured they’d be worth posting too:

  1. Dan Ariely’s Predictably Irrational  (covers the theory and it funny)
  2. Rom Brafman’s Sway (very pragmatic)
  3. Leonard Mlodinow Drunkard’s Walk (if you like statistics)

Personally, I believe that there are always FIVE options.   People generally over look the extreme choices like “do nothing” or  “all in.”   For example, when discussing a product architecture the two options that IMHO should always be on the table include “scrap the project” and “live with the problem.”

We never take the extra options, but they help clarify the three moderate choices.  Of course, this makes more sense after you read the above books.  So read the books (there are 3), don’t read the books, or setup personal interviews with the authors to get the real story.   The choice is yours!

One thought on “The power of a list with three things (reading recommendations)

  1. Pingback: Cloud Culture: Becoming L33T – Five ways to “go digital native” [Collaborative Series 7/8] | Rob Hirschfeld

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s