Strategy is…

Strategy is confidence and execution.

If you’ve got a process that supports your strategy, you can execute. 

You can say no to the right things and focus on the important element  Strategy is not just knowing where you are going, it’s knowing which things to say no to along the way. 

We suffer from an over-abundance of opportunity.  Success often means knowing what not to do.

One thought on “Strategy is…

  1. Hey Rob, I finished reading “Understanding Michael Porter” by Joan Magretta a couple of weeks ago. According to the author, “the essence of strategy, Porter often says, is choosing what not to do”. So, you are pretty much in line with the Guru


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