One of the unexpected perks of my Chevy SXSW experience was access to some real social media celebrities such as Josh Estrin, Calvin Lee, Kristin Brandt, Doug Mora, Samantha Needham and Jennie Chen. They are all amazing, fun, wicked smart and NOT INTO CLOUD COMPUTING.
While I already knew Samantha (via Dell) and Jennie (via TechRanch), all of Chevy’s guests brought totally different perspectives to Chevy’s SXSW team ranging from pop culture and mommies to hypermilers and gearheads.
The common thread is that we are all looking to engage our communities.
We each wanted to find something that would be interesting for our very different audiences to discuss. That meant using our experiences at SXSW, Chevy and with each other to start a conversation within our communities. We need good content as a seed but the goal is to drive the interaction.
Josh was the most articulate about this point saying that he measured his success when his followers talked to each other more than to him. Being able to create content that engages people to do that is a true talent.
Calvin’s focus was more on helping people connect. He felt successful when he was able to bring people together through his extended network. In those cases and others, the goals and challenges of a social media celebrity were remarkably similar to those helping lead open source projects.
In building communities, you must measure success in member communication and interaction.
If you are intent on being at the center of the universe then your project cannot grow; however, people also need celebrities to bring them together. The amazing thing about the the people I met at SXSW through Chevy is that they managed to both attract the attention needed to build critical mass and get out of the way so communities could form around them. That’s a skill that we all should practice and foster.
PS: I also heard clearly that “I ate …” tweets are some of their most popular. Putting on my collaboration hat: if you’re looking to engage a community then food is the most universal and accessible discussion topic. Perhaps I’ll have to eat crow on that one.