Podcast – Jim Plamondon tells history of developer evangelism and so much more

Coming direct from Cambodia is a rare podcast with Jim Plamondon, the creator of how software platforms were built at Microsoft via APIs and developer evangelism. In this podcast, he talks about the early history of developer evangelism at Apple and Microsoft, the current state of open source, and the upcoming competitive industry coming from China and its roots in the third world.


  • Soviet Agriculture and Technology Market Comparison
  • Why NeXT and Apple Failed with Software Industry but iPhone Succeeded
  • China Industry Takeover is Coming: Product Price Points

Books referenced in the podcast (links to Amazon, we have no agreement with them based on your click/purchase):

Note – If you are easily offended by language please consider skipping this podcast J

Topic                                                       Time (Minutes.Seconds)

Introduction                                           0.0 –  0.33
Creator of Developer Evangelism      0.33 – 4.58
Plamondon Files                                   4.58 – 5.53
Working with Hostile Community      5.53 – 7.02
Android vs iOS Platform                       7.02 – 7.46
Study: Apple vs Windows                    7.46 – 9.13
PC Industry – Mostly All Alive            9.13 – 10.00
Open Source has same Struggles     10.00 – 12.21 (Focus on individual not yechnology)
Cargo Cult & Hype Cycle                     12.21 – 16.11 (VR and AI are on version 3; not new at all)
Security Breach                                     16.11 – 17.01
Back to Hype Cycle                              17.01 – 19.03 (Markets find a solution that makes profits)
Latest thoughts on Open Source       19.03 – 23.25 (Zipf’s Law)
Time Buying Strategy                           23.25 – 25.07 (e.g. IBM Server response to Amazon S3)
Microsoft Anti-Trust & Apple Mgmt    25.07 – 28.45 (NeXT Failure)
iPhone walled Garden Worked           28.45 – 31.10
Android will defeat iPhone                   31.10 – 32.33
Internet Competition dead?                 32.33 – 36.07 (Here comes China)
Alibaba moves West                              36.07 – 39.45 (Take over 3rd world then US/Europe)
Per Capita Income Averages                39.45 – 43.55 (Own tiny consumer market than move up)
China and Open Source                        43.55 –  47.18
Western vs Asian Gov’ts                       47.18 – 49.50 (Go learn Mandarin)
Wrap Up                                                  49.50 – END


Podcast Guest: Jim Plamondon
Jim Plamondon is a retired Technology Evangelist, noted for formalizing Microsoft’s Technology Evangelism practices in the 1990’s.




If Apple is Disney then is the iPad Miley Cyrus?

Or Is Apple’s walled garden more like Disney World

With the iPad frenzy, I’ve been hearing a lot about Apple’s success with its walled garden approach.  I objected to their proprietary closed stance on principle for a long time.  When I finally caved in, I came to understand something fundamentally true about consumers: predictability matters to the mainstream.

This is really no surprise.   Walt Disney figured this out with his amusement parks a long time ago.

Disney World is the ultimate walled garden.  They relentlessly control every mote of our experience in their parks and my family loves it.  We happily willingly pay a premium for the experience because we know that going to Disney World will be a smooth and our fun in assured. 

However, we less willingly pay a second price for our Disney experience; it’s homogenous and bland.  It lacks the spontaneity and vibe of the Austin City Limits music festivals.   At festivals, the content is raw and fresh and things can go wonderfully wrong.  You may be delighted by Vampire Weekend when you’d planned to see the Bob Dylan.

And so, Apple provides the quality control and censorship to Disney-ify our smart phones and tablets.  They’ve created a safe place to show off their impressive innovations.  They’ve created a limited market where they can control the spot lights.  In this way, Apple reminds me of how Disney manipulates it media outlets to create multi-talent superstars like Miley Cyrus.  They craft personas for their actors and ensure that they can sing, dance, and act.  This maximizes the appeal for Disney’s platform but blocks out other talented singers, dancers, and actors. 

Way when Brittany Spears a Disney property there was room left for other (better, truer) singers like Avril Lavigne.  Today, the sanitized Miley Cyrus talent trifecta effectively blots out the sun.

So far, the iPhone has been a platform for innovation.  Please ignore the fact that developers had to buy Apple computers to write applications for it.  Please ignore the fact that developers must pass through Apple’s QA and censors.  Please ignore the fact that you must purchase an Apple device.  Please ignore the fact that you can only purchase applications through the iTunes store.  They are a platform trifecta with hardware, software, and distribution.  This is the price that you pay to ride on Space Mountain, you must enter Apple’s iPark.

I’m hearing about some interesting new products emerging that will challenge Apple’s technology; however, I’m not sure if consumers are ready to leave the park and go to the festival.  I hope they are.

Disclaimer: I am a Dell employee.  We have products (based on Android) that complete with Apple’s smart phones and tablets.